It has always existed rivalry between Coca Cola and Pepsi. Pepsi is an American company, which started in 1893, but its product wasn’t very good qualified by people, reason why it broke two times. But then the company was restructured by one of the ex-vice-presidents of Coca Cola. After that, the company started to attack more furiously Coca Cola with publicity and improving their product that, at the time, was an American company was the leader corporation of sodas in United States since XIX.
But as this problem includes two main actors is important to mention the other one. Coca Cola is an American company created by the pharmacist John Stith Pemberton in 1886 as a pharmaceutical producer. The Coca Cola product first started as a medical drink composed by cocaine and water, it helped to cure the pain such as headaches. But when the product obtained fame and people liked its flavor so his creator sold it and after that it was created Coca Cola Company. The company expanded the brand throw all the world and became the leader soda seller worldwide.
Actually, both companies are the leaders in the sells of sodas. The rivalry still exists and has become stronger. This can be noticed on the different publicity of both companies, in which they focus not only on advertising their products, but also to give a bad name and image to the product of the other company. Also we can notice this in the prices used to sell the sodas. Each company tries to offer the lowest price for the consumer.
This rivalry can have as a cause that, as the founders of Pepsi were ex workers of Coca Cola, they didn’t have a good experience during their period of time in Coca Cola and will always want to outshine the other brand.
In this article it is clear rivalry is the spice of life, because many people is involucrate and because the publicity that each company do against the other is interesting for the consumer and it shows that their rivalry is one of the motives of their publicity.
Juan Pablo Aguirre.
Pepsi vs. cocacola. Desing. 2011. Junio 6 2012. http://cmtm-design.blogspot.com/2009/11/pepsi-vs-coca-cola.html
On the first paragraph be careful not to repeat so much American. On the second paragraph before the " it helped" the right punctuation mark is the period since you are separating ideas. And in the "so his creator" the so is not necessary. On the fourth paragraph the On is a ww. The involucrate in the last paragraph is in the wrong tense.
ResponderEliminarThe rest of the text is pretty good and I liked the topic and research.